Search
Menu

Beyond apps: the next frontier in consumer engagement

Beyond apps: the next frontier in consumer engagement. With this title appears an study published and distributed by the GSMA organization that shows the evolution of the apps in relation to the use and costumer’s engagement.

There are an interesting tips:

  1. exponential growth of apps
  2. increase of the message platforms
  3. the SMS returns as a system of approximation to the market
  4. relevancy of the  chatbots services
  5. new trends with and beyond the apps

You should download the GSMA inform here